Accessibility is cool is a national social promotion campaign that involves both celebrities and common (or differently famous) people. Created by the Association for Social Promotion Movidabilia and funded by Fondazione CON IL SUD, the campaign aims to destroy the cultural barriers concerning disability and accessibility, by teaching people how to notice and give value to what is accessible, then cool.
What is accessibility? Click here
Become an endorser
Being part of the #accessibilityiscool campaign is simple and funny. Besides, it takes little effort to help us create a map of the coolest places in Italy: the coolest places in Italy: You're in a club, cinema, pubs, accessible theater? a selfie facts (or take a picture at the local level) and creates a post on Facebook with public privacy by enabling the geolocation of your smartphone and using the hashtag #movidabilia, #accessibilityiscool (and then all other hashtag you want, even those of your brand staff!). You can also post the photos on Instagram and Twitter but do not forget to tag Movidabilia, we are of all social!
Why being an endorser?
Because you will spread the beauty of accessibility simply by taking a selfie, making the cultural barriers around it crumble. Because it's cool. Because you'll be endorsing a campain of social communication together with Nina Palmieri from the TV show "Le Iene", Gianni Morandi, Lorella Cuccarini, Marco Maddaloni, The Pills and many more, and you'll be on our social channels as well as on the home page of a campaign with a nation-wide exposure appeal.
Because it's cool.
VIDEO OF THE CAMPAIGN,it
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